NEW YORK, NY — Today, Camayak is launching a unique partnership with Chartbeat to give campus newsrooms across the country access to better digital analytics.
Twelve college newsrooms including the University of Oregon’s Emerald Media Group, Texas Christian University’s TCU360, and California State University, Northridge’s Daily Sundial will begin to use Chartbeat tools to measure the real-time engagement of their online content.
As newsrooms across the world embrace the power of smart technology, employing the right metrics and right tools is crucial. For publications looking to produce and distribute the highest quality content, clicks and impressions are unreliable and ineffective metrics. Instead, to write better content, grow loyal audiences, and secure financial sustainability over time, the world’s most influential publishers have turned to time-based metrics.
Now, student journalists and editors from these twelve newsrooms will know what content is capturing and keeping their readership’s attention every moment of the day. In addition to their own data, each of these newsrooms will have access to the real-time data of all twelve sites, so that each can see the performance of its peer institutions.
Being able to adapt to real-time data will further support teams that are moving from a weekly assignment to a 24-hour news cycle model. As campus newsrooms look to scale their content production to keep up with their online audiences, college newsrooms expect to seize more opportunities to satisfy their students and alumni. “We know that Chartbeat will provide the kind of stats that a newsroom and a sales staff can put to great use”, says Stephen Wolgast, Director of Collegian Media at Kansas State University.
If you’re interested in joining the consortium. of college newsrooms sharing their analytics, get in touch with us to schedule your free 30-minute Camayak demo. Not a college newsroom? Check out our professional pricing and let us know if you’d like to try Camayak.
Camayak. Camayak tracks and publishes every assignment in your newsroom’s workflow. We work with senior editors and managers to define their editorial processes so publishers can grow their contributor numbers without compromising on the quality of their approved assignments. Camayak puts newsrooms in control of their content production.
Contact: Roman Heindorff // email@example.com
Chartbeat. Chartbeat measures and monetizes attention on the web. It is most well known for the real-time analytics tools that help 80% of the top publishers in the US and 50,000 media sites in over 60 countries develop a defined loyal audience and monetize that audience’s engagement. Chartbeat works with editorial teams to align them around the right audience development goals and with ad sales teams to give them the data they need to adapt when it matters. Chartbeat proves the monetizable value of quality content over clickbait.
Contact: Lauryn Bennett // firstname.lastname@example.org