Publisher software company TownNews.com and Camayak now offer one another’s customers an integrated workflow and website combination. Serving more than 130 college media programs between them, the services will work together using Camayak’s content API, which allows newsrooms to publish content to multiple platforms directly.
The collaboration with TownNews.com’s BLOX CMS product is one of several partnerships Camayak has launched with content management system providers. “Third-party integration is always tricky, but with Camayak’s impressive college media track record we felt this would be a beneficial asset to our company and customers,” said Paul Wilson, regional sales manager and head of TownNews.com’s college program.