Anyone who has a business has probably thought of using Facebook to market it. Facebook is, after all, one of the largest and most popular so anyone who has a business has probably thought of using Facebook to market it. However, not everyone has a clue about how to do this the right way.
Since marketing is necessary for a business’ survival, entrepreneurs and business owners should consider using Facebook to enhance their digital marketing strategies, which can help your business survive and grow.
Here are some ideas on how you can market your business on Facebook so that you’ll gain new customers and new sources of sales:
Use Facebook Ads for Businesses
If you intend to use Facebook ads, it’s important to be picky about what you intend to offer. This is because FB (Facebook) doesn’t permit everything to be offered and/or sold on its site. There are some restrictions imposed that you have to agree to (because it’s non-negotiable). But, that doesn’t mean using Facebook Ads is impossible. Rather, you just need to apply the following tips:
- You should have definite goals before you set about making your ad. This means having a clear idea of who you’ll be marketing to with the ad. You should know what results you’re hoping to achieve through your ad as well.
- You have to learn how to use Facebook Manager. This allows you to manage your FB Ads well so that you get the best results that you’re looking for.
- You have to display a photo and an adequate description of the product being sold. This means using a real photo of the item in your ads, not something that you got from a “free images” site. The description should also match the photo so that there’s no confusion if it’s a real offer or bogus one.
- You should track the effectiveness of your ad campaign. This means checking if your results match your expectations. Were you aiming for a spread of awareness about your company and product and/or service? Did you want more people to become knowledgeable about how your product and/or service works? Did you want people who read your ads to talk about it with others? You might be in for some surprises though so leave room for that.
Find Relevant Groups On FB
Many groups are being formed on Facebook that caters to certain interests. Fortunately, many of those groups are about business. You can opt to join such groups or form your own group. One example of special interest groups in the many gardening groups that have been formed (such as Manila Grows Food). These are patronized by people who want tips on how to improve their garden – and it helps that they’re sometimes affiliated with e-commerce groups that sell gardening supplies.
It’s fairly easy to set up a group so it isn’t surprising that enterprising FB folk are creating groups that benefit them and future members.
The wonderful thing about Facebook groups is that you can indulge your special interests, converse, and swap information with other Facebook users while promoting your business as well. It pays to explore what each group is about and how you stand to benefit. Just bear in mind what they don’t allow in the group.
Offer Invites to Facebook Events
To do this, you may need a Facebook page for your event (or even for your entire business). Basically, you’ll be inviting people to your event through Facebook so you’ll use the social media platform to send out invites to a maximum of 500 people per event. If you want to invite more, you may ask someone to serve as a co-host who’ll then be allowed to invite another maximum of 500 people.
This is a good way to raise awareness about your business for a private event. If you want people to know about public events instead, then you can use your personal timeline on FB for that, or use the timeline of your FB page to drum up interest.
Final Thoughts
Facebook is a universe all its own and, not surprisingly, many business owners want the chance to market their products and services on it.
