We’re devoted to helping publishers streamline their workflow to save time and seize new opportunities. After speaking to business staff at campus publications this Summer, we started a small project we hope will streamline their work with advertisers, too.
With the variety of platforms and differences in pricing models on offer, how can publishers simplify the options so an advertiser understands what’s available and gets the best value for their specific needs? Today we’re excited to launch the college advertising budget calculator to help advertisers answer those questions for themselves.
By asking advertisers six simple questions, we hope to give publishers a head-start in offering them opportunities that meet their goals. If an advertiser is already working with a college ad rep, they can enter their rep’s email when they send us their answers, so we can forward them directly to the relevant person.
Anyone interested in advertising to students can use this link to specify exactly what they want. As long as people find it useful, we’ll keep the site up and running for anyone who wants to use it.
P.S. If your business team would like a Camayak license to develop its own agency for 3rd party content production, now’s the time to let us know. We’re giving away 2-for-1 licenses until August 31st*.
*Your second license may not be bigger than the one that you pay for.